MIX’09 – Keynote 1

  Here we are for the start of great event MIX’09

  Starting with Bill Buxton from Microsoft Research with “Return of Experience – By Design”

    - This is the right time to think in Design

        In this troubled times this is what drives the differences

        - Examples: 

                - Raymond Loewy 1929, Coca Cola, and so on…

                - Walter Dorwin Teague 1926, Vanity Kodak in 1928, iPod Mini 2003, learning from the past

     - What’s Experience Design?

          - It’s Balancing between multiple approaches and the value of them, by using Sketching

          - Steps:

                 - Sketches

                 - State Diagram

                 - Define all things about the transition as well as the States because other way it will go wrong

     - Six Degrees

           - All teams in Microsoft are in the process, from the Design to the Development always thinking about the Experience