MIX’09 – Keynote 1
Here we are for the start of great event MIX’09
Starting with Bill Buxton from Microsoft Research with “Return of Experience – By Design”
- This is the right time to think in Design
In this troubled times this is what drives the differences
- Examples:
- Raymond Loewy 1929, Coca Cola, and so on…
- Walter Dorwin Teague 1926, Vanity Kodak in 1928, iPod Mini 2003, learning from the past
- What’s Experience Design?
- It’s Balancing between multiple approaches and the value of them, by using Sketching
- Steps:
- Sketches
- State Diagram
- Define all things about the transition as well as the States because other way it will go wrong
- Six Degrees
- All teams in Microsoft are in the process, from the Design to the Development always thinking about the Experience