can this theory be applied to business (if you let the
fundamentals slip, your business model can falter
significantly)??
are there any studies?
thanks
corey
corey.bronstein@diageo.com
The details are slightly off. There were two cars, one
parked in the Bronx and the second parked in Palo Alto.
Both were left with the hood open and without license
plate; the Bronx car had the radiator and battery
removed with ten minutes while the Palo Alto car sat
untouched for more than a week. Only after the professor
smashed a part of the car with a sledge hammer did
vandalism begin. (Philip Zimbardo, a Stanford
psychologist reported on this experiment in 1969.)
in conjunction with this experiment, George Kelling
accompanied police on foot patrols in Newark. His work
with James Wilson led to what is now know as the
"Broken Window Theory".
This theory has many implications far beyond just
reducing crime.